ROLE
Lead Designer
ABOUT THE BRAND
MY ROLE & INVOLVEMENT
OBJECTIVE
Logo & Branding
From “Kumo” (雲) = Cloud and “Neko” (猫) = Cat, Kumoneko (雲ネコ) is a North-American retailer, specialising in Japanese imports, ranging from super huggable plushies to fan merchandise from your favourite games.
The objective was to research the industry and the market, come up with a suitable name for the retailer; then design and produce a Logo that would encapsulate and visually convey the essence of the company to help establish the company and promote its growth.
Complete with client presentation, brand guide and branding elements.
*** The colour scheme has been A/B tested (design tested).
• “Kumo” = “Cloud”
• Soft, simple, rounded shape
• Direct visualisation of the logo.
• “Neko” = “Cat”
• Visualisation of the Japanese terms from the Logo
• Kawaii (cute) facial expression
• Soft, round, sans-serif font to convey the “softness” and “roundness” of the clouds and the plush toys, the latter being a big selling point of the brand
When you’re both plush-ful and plush-tastic
Examples of the plush toys sold at the online retail store (click on the items to be taken directly to the store)
